Nesma & Partners collaborates with NetZero to Launch Smart Tree-Planting Initiative in Support of Saudi Green Goals

Riyadh, December 6, 2024 - Nesma & Partners signed a landmark agreement with NetZero during the World Climate Conference COP16, a global event dedicated to combating desertification, restoring degraded lands, and promoting sustainable land management. The conference brought together governments, the private sector, nonprofit organizations, civil society, and scientists worldwide. The signing ceremony was held under the patronage of His Excellency Eng. Abdulrahman AlFadley, Minister of Environment, Water, and Agriculture, and in the presence of His Excellency the Minister of State for Foreign Affairs and Special Envoy for Climate Affairs, Adel Al-Jubeir.

Aligned with Saudi Arabia’s Vision 2030, the agreement supports the "Saudi Green Initiative" and "Middle East Green Initiative," launched by His Royal Highness Crown Prince Mohammed bin Salman. Over the next five years, the Smart Tree Planting Initiative will plant 200,000 trees across the Kingdom, with an annual target of 40,000 trees. This project aims to absorb 22,000 tons of CO₂, promote biodiversity, and expand vegetation cover. Supervised by the Ministry of Environment, Water, and Agriculture and the National Center for Vegetation Cover, it addresses critical environmental challenges such as desertification and climate change while enhancing the Kingdom’s natural landscape.

The President & CEO of Nesma & Partners, Samer Abdul Samad, commented on this new collaboration: "We are proud to play a key role in supporting the Kingdom's green initiatives. This partnership goes beyond tree planting; it is about developing sustainable solutions that ensure a lasting environmental legacy. By leveraging innovative technologies and fostering sustainable practices, we significantly reduce environmental impact and promote a greener future for all." The project integrates advanced technologies to transform environmental conservation through three innovative platforms. TreeLog provides comprehensive tree data collection and ecological benefit analysis. TreeMap offers a geospatial tracking system with precise location and impact insights, while TreeWallet enables personal engagement by allowing individuals to gift, name, and track trees. These integrated technologies transform ecological restoration into a transparent, measurable, and personally meaningful experience.

As Saudi Arabia's leading contractor, Nesma & Partners reiterates its unwavering commitment to sustainability and environmental stewardship through this transformative partnership. Guided by our vision for excellence and aligned with Saudi Vision 2030, we strive to drive innovation while delivering impactful and measurable contributions to the Kingdom’s ambitious green initiatives.