As part of Nesma & Partners' commitment to nurturing young talent and fostering creativity, we proudly participated as a ‘Main Partner’ in the King Abdulaziz Center for World Culture (Ithra’s) "AlSharqiya Gets Creative" initiative, hosting an engaging 24-hour Designathon challenge over two days on November 8-9, 2024. This event underscores Nesma & Partners' dedication to innovation, sustainability, and community collaboration.

The Designathon attracted 52 dedicated participants who formed 21 dynamic teams supported by 21 mentors and 28 volunteers. Their presence fostered a supportive and inspiring environment that assisted and inspired contestants, empowering them with the tools they needed to reach their full potential.

Focused on sustainability, the participants faced the challenge of creating unique and innovative artworks using at least 75% construction waste provided by Nesma & Partners and 25% from other sources. This initiative promoted environmental responsibility and creative approaches to recycling and waste management.

On the final day, projects were presented to a panel of five expert judges, and the top three teams were awarded valuable cash prizes in recognition of their innovative work. This event highlights Nesma & Partners' commitment to building a safer, more sustainable environment and promoting practices that encourage community engagement. By supporting initiatives like the Designathon, we continue to inspire and empower the next generation of creative thinkers.

The success of the Designathon stands as a testament to the power of collaboration and innovation in addressing environmental challenges and to Nesma & Partners' focus on creating a positive impact in the local community.